Our Credentials

Learn more about our commitment to quality

Trust us, you're in good hands.

Here are the six marks of authenticity that we're proud to be able to display.

But they mean much more than just putting a logo on our website, and we encourage you to pay close attention to what they promise.

We understand the value of being radically transparent. In fact, it’s one of our core values - so we want to explain exactly what our accreditations mean, why they’re important to us, and why we’ve selected these specific certificates.

It’s important to us that our honey can be consumed as part of your health and wellness routine, no matter what your dietary requirements are.

We’re looking to inspire everyone.

How do I know your credentials are legitimate?

We’ve chosen legitimate certification providers and all our partnerships can be verified.

Let’s start breaking it down for you.

Unique Manuka Factor (UMF™)

What is UMF?

The UMF™ trademark was established in 1998 by the UMFHA (evolving from the ‘Active Mānuka Honey Association).

The purpose? To protect the term ‘mānuka honey’, have a greater presence in international markets, and ensure credibility and legitimacy around the world.

Manuka honey is scarce, but widely sought after. Therefore, stringent testing is necessary to prevent counterfeit products from being sold on the market.

The UMFHA tests manuka honey for a presence of chemical markers: Methylglyoxal (MGO), Dihydroxyacetone (DHA), Leptosperin, Hydroxymethylfurfural (HMF) and DNA from manuka pollen, all of which must be present in order to label it as monofloral manuka honey.

If a honey jar has a UMF™ label, it’s a promise of purity and integrity. You can be sure that you’re getting the real deal.

Why we've selected UMF

We believe it’s very important to protect the term manuka, and the industry that produces genuine New Zealand manuka honey.

Some manuka honey producers choose not to join the UMFHA and display the UMF trademark, and focus instead on the MGO value: the unique, naturally occurring compound within manuka honey that has proven health benefits.

However, this is just one of 5 components that help us to verify genuine manuka honey, and we believe that MGO alone doesn’t indicate the purity of the manuka honey.

That’s what UMF™ is for.

UMF™ is endorsed by the Ministry for Primary Industries, and backed by the New Zealand government. Today, UMF™ represents the highest standard of honey testing worldwide, hence, it’s become a globally respected trademark.

We are a member of the UMFHA and are qualified and accredited to display the UMF™ trademark on our manuka honey because we believe in the necessity - and strength - of this certification.

What does the UMF endorsement mean?

All of our manuka honey that carries the logo is certified to be monofloral, unadulterated and proven to be from New Zealand.

Our manuka honey contains sufficient amounts of Methylglyoxal (MGO), Dihydroxyacetone (DHA), Leptosperin, Hydroxymethylfurfural (HMF) and DNA from manuka pollen to be granted their respective UMF™ gradings.

Our honey has met the highest standards of honey testing globally. We share our UMF™ certificates for every batch of honey, and you can use the info on our labels to search for them on our website (like this).

Our license number is 2060.


Manuka Honey Testing Partners

We mostly use two laboratories to test our honey.

As manuka honey producers in a world rife with fake honey, it’s important to us to test!

We want to show that we test our honey products and are transparent about the results.

That’s why we’ve trusted our honey to the best testing partners in the business.


Analytica Laboratories

Who is Analytica Laboratories?

Analytica Laboratories is the market leader in New Zealand honey testing.

Initially focused on research and development, the company shifted between 2013 and 2015 in response to urgent needs in the dairy and honey industries.

They built a range of innovative testing services and then proceeded to carry out these tests and became the main laboratory for doing so.

Why we've selected Analytica Laboratories

With a strong background in research, a large team, and a testing network all over New Zealand, Analytica Laboratories has earned an impressive reputation.

They hold full ISO 17025 accreditation under IANZ for both the MPI Mānuka Chemical Marker and DNA marker tests. They provide standard testing to meet international requirements, and are actively involved in research and development of testing technologies.

They’ve also become a leader in the MPI 5 attributes test for manuka honey.

What does the Analytica accreditation mean? 

The batch of honey has been tested by Analytica Laboratories to ensure that it is authentic, high quality, and safe manuka honey.

The batch of manuka honey has passed either the MPI 3 in 1 or MPI 5 in 1 test, and the general tests for colour and moisture, Tutin, AFB, Leptosperin, and C4 sugars.

We are supporting strict testing standards which reduces the risk of adulterated and inferior quality honey finding its way to the market.

Hills Laboratories

Who is Hills Laboratories?

Hill Laboratories have an extensive range of honey tests.

They use the latest technology, methods, and state-of-the-art instruments.

After starting out small in 1984, they’ve grown to test three areas: Agriculture, Environmental, and Food. They’re now New Zealand’s largest independent laboratory.

Why we've partnered with Hill's

They’ve been tried, tested, and trusted for over 30 years.

Hills is also a family business that puts people first, and we share similar values.

What does the Hill accreditation mean? 

The batch of honey has been tested by Hills Laboratories.

The batch of manuka honey has passed either the MPI 3 in 1 or MPI 5 in 1 test, and the standard honey tests.

We are supporting strict testing standards which reduces the risk of adulterated and inferior quality honey finding its way to the market.


Environmental and Customary Accreditations


The Non-GMO Project

What is The Non-GMO Project? 

The Non-GMO Project is a worldwide mission-driven nonprofit organization that educates and empowers consumers to make informed decisions about their food.

They aim to decrease the amount of genetically modified organisms found in foods, and spread awareness about the impacts of genetically modified food.

We’ve chosen to get certified and display this information to show that our honey is not in any way involved with GMO, because our hives in New Zealand are in areas where there aren’t any genetically modified crops being cultivated.

Why we've selected The Non-GMO Project

They provide rigorous product verification and all non-GMO verified products are measured against strict requirements.

As a result of this, the butterfly logo has become a symbol of authenticity and purity. It’s a trusted label for shoppers looking to avoid GMO in products.

The Non-GMO Project believes that everybody has a right to know what’s in their food and have access to non-GMO options. With radical transparency being one of our core values, we agree!

What does The Non-GMO endorsement mean?   

Our honey has completed a comprehensive third party verification, showing its compliance with the Non-GMO Project Standard.

The areas in which our beehives stand are free from high-risk agricultural activity (we have proven this for the surrounding four-mile radius).

Individual ingredients and precursors of our products are tested at the most efficient and meaningful point in the production process.

The honey you receive is purely from nature, with minimal interference, and safe for your whole family.

Glyphosate Residue Free

What is The Detox Project?  

Glyphosate is the world’s most used agricultural herbicide. It’s found regularly in food and water, but is known by the World Health Organization as a probable human carcinogen. There are no known safe levels of glyphosate.

Glyphosate can easily find its way into products, including honey. Of course, we don’t let that happen to our precious manuka honey, and want to share our confidence with you.

That’s why we’ve chosen to show that we’re glyphosate free.

Why we've selected The Detox Project

The Detox Project was involved in the original groundbreaking study of glyphosate: Glyphosate: Unsafe on Any Plate.

This study claimed that alarming amounts of glyphosate were found in popular American foods, publishing food testing results and scientific reasons for concern.

The Detox Project works with governments and investors to support new alternative technologies to using chemical herbicides.

With their ongoing sophisticated research, The Detox Project is committed to human health, pure products, transparent information for consumers, and a safer and healthier environment.

This aligns with our own commitment to nature, purity, sustainable sourcing, and product transparency.

What does The Detox Project endorsement mean?   

We passed initial product tests showing that we are free from glyphosate residue.

Our honey is tested at least twice a year to check that we’re still glyphosate free, and our certificate is renewed every year.

But we’ve gone a little further than that.

Every batch of our honey is also tested by us (through Analytica Laboratories), to ensure there’s no measured presence of glyphosate. This goes above and beyond the certification, because that’s how committed we are to a pure product.

We share our glyphosate test results for every batch of honey, and you can use the info on our labels to search for them on our website (like this).

The Fernmark License

What is The Fernmark License?

The Fernmark license was created by New Zealand Story in 2015 to help New Zealand businesses capture and communicate their distinct Kiwi attributes through an iconic logo.

New Zealand Story is a government organisation that provides a path for New Zealand businesses to share their story with the world, by leveraging what makes them unique.

New Zealand depends on its great reputation to be able to share its products with the world, and this license holds businesses and industries accountable to upholding that reputation.

Why we've selected The Fernmark

The Fernmark license has three core characteristics: kaitiaki (guardianship and conservation), integrity, and resourcefulness.

It strives to underpin who New Zealanders are and where we are from. After all, it’s often our values that give us the edge.

Being a long standing, established kiwi business, we’re proud to display the Fernmark to show our commitment to excellence.

What does the Fernmark endorsement mean? 

We are a trusted, high quality supplier from New Zealand. This authentication gives you the confidence to trust that our honey is the real deal.

We are approved by the New Zealand government and meet stringent standards around our messaging, labeling, quality and purity of products.

We proudly align ourselves with other New Zealand brands that also promote authenticity because we believe in representing the best that our country has to offer.

We have legal protection to ensure brand integrity. Our products, brand, and company are protected, ensuring they won’t and can’t be tampered with.

Check our Fernmark license here.

Halal Certified by FIANZ

What is Halal Manuka Honey?  

Certified by FIANZ, The Federation of Islamic Associations of New Zealand (Inc).

Halal is an Arabic word, meaning ‘lawful’ and ‘permitted’. In the food industry, it often refers to a specific way of processing meat. However, it can also apply to honey.

We have chosen to be certified Halal because it is important to our customers.

We want to show that our products are an acceptable part of an Islamic diet and that we recognise Islamic dietary requirements.

Why we've selected FIANZ

FIANZ is recognised by the Ministry of Primary Industries (MPI) as an Approved Halal Organisation (APO).

What does the Halal logo mean? 

Our honey is certified as acceptable to eat when following an Islamic law diet.

This certification has come from a highly respected and profound association.

Please email us if you’d like to see our Halal certification.

Kosher Certified by Kiwi Kosher

What is Kosher Manuka Honey? 

Certified by Kosher Kiwi

Our manuka honey products satisfy the requirements of Jewish law, and have been certified as kosher.

We have chosen to be certified kosher because we recognise certain dietary requirements that are valued by our customers.

Why we've selected Kiwi Kosher 

Kosher Kiwi is the kosher mark of the United Orthodox Hebrew Congregations of New Zealand, which has been the hub of Jewish living in Auckland since the 1850s.

What does the Kosher Kiwi endorsement mean?  

Our products satisfy the requirements of Jewish law.

We have been certified and recognised by the largest Jewish community in New Zealand.

Sustainable Packaging Materials

Our jars are made from rPET

We’ve chosen rPET over other sustainable packaging options (like glass) because one of our goals is to support the recycling of existing resources, instead of generating waste.

When choosing packaging options, we’re always conscious of our environmental responsibility and are continuously looking for ways to decrease our impact on the environment.

rPET is transparent, shatter-proof, and thermo-stable.

And when it’s recycled, we can use it again to avoid contributing more waste to the planet.

What are the benefits of rPET jars? 

  • Manufacturing rPET bottles generates 70% less greenhouse gas emissions than glass bottles.
  • They don’t contain BPA or plasticisers.
  • They are approved for storing perishable goods (by the FDA, EU, and Toitu).
  • Not only are they recyclable, but their durability makes them reusable.
  • They are lightweight and resealable.
  • rPET is a very energy efficient packing material.

However, recycling PET into rPET has been known, in the past, to be a chemical intensive process.

So we’ve chosen a supplier that is committed to maintaining a small environmental footprint and has figured out how to reduce the environmental impact of plastic packaging: PharmaPac.

Our lids are made from polypropylene

It’s very difficult to make lids from rPET, so it’s not common practice to do so.

We’ve chosen to use polypropylene for our honey jar lids, also sourced from PharmaPac.

Polypropylene is also a high-value recyclate which means it can be placed in kerbside recycling and the original material can be reused.

What are the benefits of polypropylene?

It’s a low density, strong resin that is resistant to functional failure, chemicals and heat.

It won’t break easily, but it will stretch to a certain point. This means it’s perfect for seals! On the first opening of the jar, when the lid is turned and put under pressure, the tough resin will stretch and then break cleanly.

The recyclability of it means it meets our high standards of having a low environmental impact.

Our packaging supplier: Pharmapac (PPC)

PharmaPac is a New Zealand company creating plastic packaging solutions for pharmaceutical, medical, and nutritional purposes.

They make products from rPET and polypropylene, in a good way.

  • Being Enviro Mark Diamond accredited by Toitu means they have a recognised planned approach to managing and reducing their environmental impact.
  • Being part of Operation Clean Sweep® indicates that PharmaPac is dedicated to keeping plastic litter out of the marine environment.
  • Being TELARC-registered means that they undergo stringent audits and compliance checks.

Why we've selected Pharmapac

We like PharmaPac’s approach to the environment.

It reflects our own respect for our beautiful backyard.

They’ve done their research into the most environmentally friendly options, and found that producing packaging that is recyclable is more sustainable than producing compostable or biodegradable plastic bottles.

This is largely due to the specifics of what happens to their products after they’re discarded: there are not as many commercial composting sites as people may expect.

Instead of this, they’re committed to a circular economy, and a zero net waste manufacturing process.

You can read more about their commitment to sustainability here.